Goal

Goals are activities that visitors can perform on your website. You create goals to track and measure how visitors engage with the website and campaigns – both online and offline.
All goals are events, but not all events are goals.
Goals can be “tagged” on specific pages on your website.

In this demo, we have to learn how to create goals and associate with Page Items or Goal Trigger on forms submit in Sitecore.

In Marketing Control Panel, in the content tree, click Goals.
On the Home tab, in the Insert group, click Goal to create a new goal.
In the dialog box that appears, enter a name for the goal.
On the Content tab, you can enter more detailed information about the goal, such as engagement value points or a description.
Click on the Save button.
To deploy the goal, on the Review tab, in the Workflow group, click Deploy.

Now you can associate the goal with content items and campaigns.
To publish the goal, on the Publish tab, in the Publish group, click Publish.