Sitecore Knowledge Transfer: August 2021

Wednesday 4 August 2021

Associating Campaign Activities with Sitecore Form submit

Part - 1 Sitecore Campaign
Part - 2 Campaign Creator in Sitecore
Part - 3 Associating Campaign Activities to pages

Associating Campaign Activities with Sitecore Form submit button:

On the Sitecore Launchpad, click on Forms.

On the landing page, click Create button.

Design your Forms and select the submit button filed.

Scroll down to the General section, click on the "+" icon and select the "Trigger Campaign Activity".

It will open the modal popup and select the Campaign which have you created and click on the "Ok" button.

Now you can see the selected Campaign, Click on Apply button and publish the forms.

Now you can visit your page and once submit your forms then it will update the Analytics dashboard and you can see the number of visitors.

Part - 1 Sitecore Campaign
Part - 2 Campaign Creator in Sitecore
Part - 3 Associating Campaign Activities to pages

Monday 2 August 2021

Associating Campaign Activities to pages

Part - 1 Sitecore Campaign, Campaign Group

Part - 2 Campaign Creator in Sitecore

Part - 4 Associating Campaign Activities with Sitecore Form submit button

In Sitecore, it is possible to omit the URL parameter and yet, track your campaign interactions. In cases where you have a landing page for your campaign activity, Sitecore gives you the option of associating the two. This is particularly useful for the campaigns you run over offline channels such as direct mail or billboards. Here is an overview of the steps, check out the documentation for more details:

Navigate to the landing page, either on the content editor or the experience editor.
Click on Attributes from the Analyze tab and select the corresponding campaign activity from the list on the Campaigns tab.
Click Ok and save the item and publish.

Part - 1 Sitecore Campaign, Campaign Group

Part - 2 Campaign Creator in Sitecore

Part - 4 Associating Campaign Activities with Sitecore Form submit button

Campaign Creator in Sitecore

Part - 1 Sitecore Campaign, Campaign Group

Part - 3 Associating Campaign Activities to pages

Part - 4 Associating Campaign Activities with Sitecore Form submit button

Campaign activities are individual campaigns that run for a defined amount of time.

To create a campaign activity:

On the Sitecore Launchpad, click Campaign Creator as see the screenshot.
It's showing the landing page, Now click on Create campaign as see the screenshot.
It will open the fields where you can be given a name etc, In the General campaign info section, in the Name field, enter a name for the campaign. To enter start and end dates, click the calendar and select a date from the calendar.
In the Campaign classification section, select the campaign classification attributes that you want to associate with the campaign activity by clicking the drop-down menu next to each attribute.
Click on Save to save the campaign activity.

BUILDING URLs

When you create a campaign, the Campaign Creator generates a campaign tracking code. Appending this code to any URL included in your campaign content (email, add, etc.) will allow Sitecore to track the website traffic generated by your campaign.

Start by copying the Campaign link from the Campaign execution section of your campaign activity.
Add the Campaign link as a query string parameter to your campaign URL. Don't forget to add a question mark between the page URL and the campaign link parameter. For example:

https://mysite.com/landing-pages/symposium?sc_camp=FA303E4359074746DF75FE9DFA07716B

RESULTS

After completing the previously described steps, your website visitors arriving via your campaigns will have their interactions recorded in xDB. You'll see your campaigns' info on the Acquisition tab reports: Campaigns, Campaign facets.

Campaigns that do not have a Campaign Group defined will be shown on the Experience Analytics reports grouped under the "unknown campaign group".

A campaign is a promotion or advertising initiative designed to encourage people to visit your website.
You can use campaigns to raise brand awareness or to get contacts to perform certain actions on your website.
Sitecore Campaigns allow you to target the user once they arrive at the site.
Campaign activities are individual campaigns that run for a defined amount of time.

Campaign Group

A campaign group is a higher-level campaign that contains multiple campaign activities.
You can use campaign groups to group individual campaign activities that you run across different channels.

Create a campaign group

In the Marketing Control Panel, in the content tree, expand the Taxonomies node and click Campaign Group.

On the Home tab, in the Insert group, click Campaign Group.

In the Message dialog box, enter a name for the campaign group and click OK.

To save the new campaign group, click Save.
To deploy the campaign group, select the root Campaign group item and on the Taxonomy tab, click Deploy.