Part - 1 Sitecore Campaign, Campaign Group
Campaign activities are individual campaigns that run for a defined amount of time.
To create a campaign activity:
- On the Sitecore Launchpad, click Campaign Creator as see the screenshot.
- It's showing the landing page, Now click on Create campaign as see the screenshot.
- It will open the fields where you can be given a name etc, In the General campaign info section, in the Name field, enter a name for the campaign. To enter start and end dates, click the calendar and select a date from the calendar.
- In the Campaign classification section, select the campaign classification attributes that you want to associate with the campaign activity by clicking the drop-down menu next to each attribute.
- Click on Save to save the campaign activity.
BUILDING URLs
When you create a campaign, the Campaign Creator generates a campaign tracking code. Appending this code to any URL included in your campaign content (email, add, etc.) will allow Sitecore to track the website traffic generated by your campaign.
- Start by copying the Campaign link from the Campaign execution section of your campaign activity.
- Add the Campaign link as a query string parameter to your campaign URL. Don't forget to add a question mark between the page URL and the campaign link parameter. For example:
RESULTS
After completing the previously described steps, your website visitors arriving via your campaigns will have their interactions recorded in xDB. You'll see your campaigns' info on the Acquisition tab reports: Campaigns, Campaign facets.
Campaigns that do not have a Campaign Group defined will be shown on the Experience Analytics reports grouped under the "unknown campaign group".
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