In Sitecore, it is possible to omit the URL parameter and yet, track your campaign interactions. In cases where you have a landing page for your campaign activity, Sitecore gives you the option of associating the two. This is particularly useful for the campaigns you run over offline channels such as direct mail or billboards. Here is an overview of the steps, check out the documentation for more details:
- Navigate to the landing page, either on the content editor or the experience editor.
- Click on Attributes from the Analyze tab and select the corresponding campaign activity from the list on the Campaigns tab.
- Click Ok and save the item and publish.
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